Potential investors will consider this KPI and Customer Lifetime Value as one of the most important things. It measures how much your company spends to acquire new customers. Customer Acquisition Cost (CAC)ĬAC is another key marketing and sales growth KPI you should track. (Total clicks / Total Impressions) x 100 = CTRįor example: If your LinkedIn ad had 17 clicks and 2253 impressions, then your CTR would be 0,75%. The formula for calculating click-through-rate is very simple: Marketers use this KPI to measure engagement across channels with their content. This KPI is usually broken down into 2 categories: You can use it to determine the quality of the leads you generated through your lead generation activities. Marketing teams consider this to be one of their most important metrics. Using Cascade, you can build customizable KPI reports and track all important metrics in real-time. Alternatively, you can use one source of truth to pull data from all different sources into one place. You can use many different tools to track this important KPI, such as Google Adwords, Google Analytics, and SEM Rush. How efficient is your marketing campaign? Once you have traffic converting into leads, it's time to measure how much each of these leads is costing you (you'll then compare this number with one of your sales KPIs around value per sale).
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You'll need to define what a 'lead' means to you - is it a free trial, or a conversation with a sales clerk?Įxample: % of the traffic which starts a free trial Cost per Lead How many people are walking past your store (or browsing your e-commerce website) and therefore how many people have a chance to see your products and perhaps become leads.Įxample: # of website visitors per day Traffic to Lead RatioĪ logical extension of measuring traffic is to measure how much of that traffic actually converts into leads. The most obvious example of traffic would be website traffic - but the same applies if you have a physical store front too. KPIs allow organizations to evaluate how well they're performing, and if current behaviors should be continued or if a change of strategy is needed.
A KPI is a measurable value used by an organization to keep track of and determine progress on a specific business objective. KPI stands for Key Performance Indicator.
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This list is perfect for those who have already defined their business objectives and are looking for some inspiration around ways to measure these objectives. The best KPIs for your organization start with defining your business objectives and then designing KPIs that measure them.
While you read through these KPI examples, keep in mind that these are just examples - and we don't recommend simply copying and pasting them into your own strategy. To make things a little easier, we have put together a resource that has different KPI examples for all the departments in your organization, and even KPI examples for different industries. You know you need them, but finding the right KPI for you or your business can be difficult.
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